PR is often misunderstood as simply getting a brand featured in newspapers, magazines, or online publications.
But good PR is much bigger than that.
For me, PR is about creating conversations around a brand and shaping how people remember it.
A strong PR strategy starts with understanding the brand—what it stands for, who it wants to reach, and most importantly, why people should care.
Whether it is launching a new restaurant, introducing a new product, hosting an event, or building a personal brand, every story needs a reason to exist.